In her book, Mobility, author and anthropologist Adele Kiesling delves into the manipulative tactics of the fossil fuel industry when it comes to their use of women. Drawing on extensive research and firsthand accounts, Kiesling exposes how the industry utilizes women as both a shield and a means of legitimizing their actions. Her critique sheds light on the insidious nature of the industry's tactics, ultimately calling for a reevaluation of our reliance on fossil fuels and the ways in which we can work to create more equitable systems.
1. The fossil fuel industry uses women as a shield and means of legitimizing their actions.
2. Women are strategically positioned in advertisements and promotional campaigns to give an impression of eco-friendly practices.
3. This perpetuates gender stereotypes and distracts from larger environmental issues.
4. There is a need for a more inclusive and honest conversation about sustainable mobility.
5. Concrete actions should be taken to reduce our dependence on fossil fuels.
The fossil fuel industry spent over $1 billion on advertising in the United States in 2018, with much of it targeted towards women.
critique stems from her observations and analysis of how women are strategically positioned in advertisements and promotional campaigns to give an impression of eco-friendly practices. She argues that this not only perpetuates gender stereotypes but also distracts from the larger environmental issues at hand. Kiesling highlights the need for a more inclusive and honest conversation about sustainable mobility, one that moves beyond the exploitation of women and focuses on taking concrete actions to reduce our dependence on fossil fuels.